About

Here’s where it all began…

This is an amazing time for me!

For years I’ve loved the snow; the magic it brings, skiing, snowboarding, après-ski, the works.

I love what comes with it – freedom, adrenalin, music, fun, food, drink, friends… No problems, worries left behind. Pure escapism of the best kind.

I would jump in the car or get on the plane to head to the slopes, and on the journey I left behind the routine of life, the daily grind that afflicts us all at times. Issues at work, problems with the latest relationship, almost instantly forgotten. And instead new friends, crazy experiences, beautiful skies and breathtaking peaks.

That last run down in the evening, in a pink light so crystal clear it makes you draw breath; the mountains sharply defined against the darkening sky; the crisp coldness attacking your face and hands; the only sound your skis or snowboard cutting through the slopes. And then heading for the best bar – the chatter, the music and the warmth. You can’t beat it.

I’ve always loved it, from the first time I fell endlessly in a ball of laughter, spread eagled across the nursery slope, my ill-fitting rented ski trousers and jacket soaking wet and miserably uncomfortable. Not a good look, but it was so much fun!

Yes, there were those freezing moments, tears as I got lost off-piste in minus 30 degrees, frustration as I fell off yet again on that wretched section of the run, But, overall, a sun drenched beach just doesn’t come close for me!

I just laughed endlessly – that’s all I remember about my first ski trip. Well, that and freezing hands and feet. But I was hooked.

And so, every year I looked forward to my next week in the snow. I travelled everywhere, looking for the next best ski resort, searching for the next great experience, the next great ski jacket!

In those days, the equipment was very different; far fewer choices and not cutting-edge in the slightest in the fashion stakes. The focus was always on function more than style, unless you had a load of money and, even then, choices were limited.

Now – wow – things have changed! Gorgeous prints, colours and designs… Loving it! Crazy jackets, vibrant headphones, brilliant helmets, goggles, trousers that just scream style, elegance, fun and laughter!

But, I’m still always on the search for things to keep me warm… and they just HAVE to look good!

And this is what Ember is about – making the most of style and function to further improve the skiing and snowboarding lifestyles.

Exactly what this is, well, you’ll find out, but for now I leave with these words from Dr Seuss:

And the Grinch, with his Grinch-feet ice cold in the snow, stood puzzling and puzzling ‘how could it be so? It came without ribbons! It came without tags! It came without packages, boxes or bags!’ And he puzzled and puzzled ’till his puzzler was sore.